Founding President, Hongkong- Middle East Business Chamber
Dr. Shen Yunlong, widely known as the "Prince of the Middle East," was born into a grassroots family living in subdivided housing, without the advantage of a privileged start.
However, with personal courage and entrepreneurial spirit, he ventured alone to Saudi Arabia in the Middle East forty years ago, becoming a pioneer of the "Belt and Road Initiative." He rose from an assistant accountant to the director of a brick factory, then started his own business selling goods from China and Hong Kong. Step by step, he established a leading Chinese jewelry empire in the Middle East, Lifestyle “Cooper Group,” with 30 jewelry stores across Abu Dhabi, Dubai, and Bahrain, creating a legendary success story under the Lion Rock spirit..
Dr. Shen Yunlong
Holder of 10 Guinness World Records Titles
His self-founded brand, Coronet, has gained international recognition, becoming the only brand from China and Hong Kong to be exhibited at Hall 1 of the Basselworld Jewelry and Watch Fair in Switzerland—alongside global giants like Rolex, Hermes, Dior, and Patek Philippe. Over the past seven years, Coronet has set ten Guinness World Records.
In 2020, Dr. Shen founded the Coronet Diamond Museum, Hong Kong's first diamond art museum, showcasing diamond masterpieces that have broken multiple world records. He hopes to raise awareness of local brands and deepen the public's understanding of the versatility of diamonds.
Despite his success over the past 40 years, the journey has been far from smooth, filled with challenges. Dr. Shen shares his entrepreneurial story, including near-death experiences, having his store burned, business partners in the Middle East taking over his business, and then shifting his focus to the UAE and Bahrain, where he built the largest Chinese jewelry chain. He also seized local development opportunities—at the age of 21, he went to Saudi Arabia, and by 25, he had purchased a 500-square-foot property in cash. By the age of 30, he upgraded to a 1,000-square-foot sea-view luxury home. He uses his experiences to inspire young people to look beyond their horizons, seize the opportunities offered by the Belt and Road Initiative, and create business opportunities without limiting themselves.
Dr. Shen has been actively involved in business affairs. He is currently the Secretary-General of the "Hong Kong Federation of Business Associations," Honorary Consul of the Republic of Yemen in Hong Kong, Honorary Chairman of the Hong Kong Jewelry Manufacturers' Association, Director of the Chinese Manufacturers' Association of Hong Kong, and Vice Chairman of the Brand Development Council.
In July 2023, Dr. Shen founded the "Hong Kong-Middle East Economic and Trade Association," with the goal of expanding bilateral trade and business opportunities between Hong Kong and the Middle East. He has since organized several business delegations to the Middle East in response to the visits of President Xi Jinping and Chief Executive John Lee to the region at the end of last year and the beginning of this year, exploring the opportunities presented by the Belt and Road Initiative.
Catch his keynote speech at the IBW Global Summit 2025, happening in Yas Island, Abu Dhabi on 14-16th January 2025.
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